Branding on a budget

For many independent optometrists, branding is the bane of their existence (perhaps one of many!). Defining who you are as a business, then successfully...

Style, health and sustainability rock summer 2022

After a tricky couple of years of pandemic-inspired downturn, the sun is shining on the world of sunglass sales. According to a recent report by Mordor...

Genderless eyewear – a new trend?

Is there ever such a thing as a genuinely new trend? Most of us have been around long enough to see fashions come around for a second, if not a third time....

What’s new from Mido 2022

Much like the rest of the world, the Mido Eyewear Show had to endure a two-year hiatus, eventually taking place on 30 April-2 May 2022, belatedly celebrating...

Diversifying your trade

When you think of an optical store, what immediately springs to mind? Do you imagine mirrors and racks of glasses with a very serious, medical vibe? As...

Framing your high-prescription patients

Your high-prescription patients need a little extra TLC. After all, some may have had a long (and scarring!) history of choosing frames to hide those scarily...

Getting a boost with social media

Social media has become a primary marketing tool for businesses of all sizes, across every industry and in every corner of the globe. While it would seem...

The power of a good adjustment

As dispensing opticians (DOs), not only are we the frame and lens experts, we are also the adjustment experts. The prescription, frame and lens recommendation...

Calling emerging eyewear designers!

The Council of Fashion Designers of America (edCFDA) and Vision Expo have launched the second annual Vision Expo Global Talent Search to find emerging...

The future of sustainable eyewear

The desire to make a positive impact on the planet and reduce our carbon footprint is more widespread than ever before. We may switch our plastic food...

The eye deal workplace

When you hear the term ‘health and safety at work’, I assume you automatically think about your own workplace, staff or safety spectacles. I do. But as...

Stars and their eyes… Gal Gadot

Gal Gadot, the Israeli actress who took up the lasso of Wonder Woman, revealed she was suffering from photophobia during the filming of Justice League...

184 articles found

Bottom Banner Advert