Since motherhood, I’ve been paying more and more attention to kids' glasses. Not that my children need them (yet), but some of their friends do and my...

The development of glasses as a common treatment for imperfect eyesight has taken centuries, yet today it’s estimated that 75% of the US adult population...

The march of veganism continues to sweep more people into a cruelty-free lifestyle while shaking off the antiquated associations of dreadlocks and lentils...

IOA Silmo International Optician of the Year winner 2022 Grant Hannaford took time out to explain to Jai Breitnauer why “Persistently getting things wrong...

Prevent Blindness, a US nonprofit, declared September 2022 ‘Sports Eye Safety Month’, having recorded 26,000 sports-related eye injuries in the US in 2021....

For many independent optometrists, branding is the bane of their existence (perhaps one of many!). Defining who you are as a business, then successfully...

After a tricky couple of years of pandemic-inspired downturn, the sun is shining on the world of sunglass sales. According to a recent report by Mordor...

Is there ever such a thing as a genuinely new trend? Most of us have been around long enough to see fashions come around for a second, if not a third time....

Much like the rest of the world, the Mido Eyewear Show had to endure a two-year hiatus, eventually taking place on 30 April-2 May 2022, belatedly celebrating...

When you think of an optical store, what immediately springs to mind? Do you imagine mirrors and racks of glasses with a very serious, medical vibe? As...

Your high-prescription patients need a little extra TLC. After all, some may have had a long (and scarring!) history of choosing frames to hide those scarily...

Social media has become a primary marketing tool for businesses of all sizes, across every industry and in every corner of the globe. While it would seem...