Branding on a budget

For many independent optometrists, branding is the bane of their existence (perhaps one of many!). Defining who you are as a business, then successfully...

Resilience, burnout and purple dragons

It’s probably not too common to read the word ‘dragon’ in the same sentence as resilience… far less a purple one! But they are inextricably linked and,...

Empathy: magic glue for the hybrid shopper

Can you remember life before Uber Eats? Or a time before you could split a restaurant bill with your mate on a banking app or order a piping-hot coffee...

Resolving short-term barriers to eyecare

Throughout discussions with the Independent Optometry Group’s (IOGroup) shareholders, one of the key topics has been how best to assist patients through...

Is your practice welcoming to all patients?

Have you ever asked yourself if your practice feels safe and welcoming for people from rainbow communities? If you are asking yourself why that would even...

Will you take them back?

I am sure that it doesn’t feel that long ago when, as affiliated health providers, you were consumed with the introduction of vaccination mandates.

Making your practice more accessible, part 2

In my first article in February, I explained that while accessibility is the right thing to do, it is also the smart thing to do – embracing accessibility...

Thinking about selling your business?

As business owners navigated the tumultuous last few years, it would be fair to say that more than a few contemplated selling their business. With the...

Why an accessible practice is good practice

We all know that prioritising accessibility is crucial in enabling access to healthcare for all. It’s the right thing to do, but it’s also good for your...

Mitigating the cyber-risk for your business

Businesses have traditionally been overconfident in their cyber controls or buried their heads in the sand when it came to best cyber security practice,...

Creating committed and high-performing teams

No matter how talented individual leaders and managers are, a business’ ability to work as one team is key to your overall business success. This is especially...

The importance of insight in decision making

Indecision is the thief of opportunity: it will steal you blind, said Cicero in part. Theodore Roosevelt said it differently, “In any moment of decision,...

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