Diversifying your trade

When you think of an optical store, what immediately springs to mind? Do you imagine mirrors and racks of glasses with a very serious, medical vibe? As...

Framing your high-prescription patients

Your high-prescription patients need a little extra TLC. After all, some may have had a long (and scarring!) history of choosing frames to hide those scarily...

Getting a boost with social media

Social media has become a primary marketing tool for businesses of all sizes, across every industry and in every corner of the globe. While it would seem...

The power of a good adjustment

As dispensing opticians (DOs), not only are we the frame and lens experts, we are also the adjustment experts. The prescription, frame and lens recommendation...

Calling emerging eyewear designers!

The Council of Fashion Designers of America (edCFDA) and Vision Expo have launched the second annual Vision Expo Global Talent Search to find emerging...

The future of sustainable eyewear

The desire to make a positive impact on the planet and reduce our carbon footprint is more widespread than ever before. We may switch our plastic food...

The eye deal workplace

When you hear the term ‘health and safety at work’, I assume you automatically think about your own workplace, staff or safety spectacles. I do. But as...

Stars and their eyes… Gal Gadot

Gal Gadot, the Israeli actress who took up the lasso of Wonder Woman, revealed she was suffering from photophobia during the filming of Justice League...

Age is a frame of mind

In today’s society there seems to be a lot of emphasis on maintaining that youthful look. Recently, Jennifer Lopez turned 52 and the media went into a...

Classics and quirkiness awarded

The New York-based Accessories Council marked its third-annual Design Excellence Awards with a virtual ceremony honouring brands for their ‘outstanding’...

Birds of a feather dispensing better

Do you recall the best customer service you ever received? I’m sure it felt effortless, like their service and product was tailored just for you. That’s...

Comfortable yet stylish conicals

Prodesign’s Conicals line blends an oversized acetate front with slim and elegant titanium temples to give these sunglasses their unique flair. The retro...

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