YouTube: how to make your first video

In my first article*, I discussed why and how you can use video to promote your practice. But how do you actually go about making your first video? Well,...

Creating results with LinkedIn?

I am asked 'how do I create results with LinkedIn' so often that I have developed a list of key steps to introduce this powerful business development method.

YouTube: promoting your practice via video

Ever heard your patients say they use Dr Google? Or that they looked something up online? YouTube is the worldwide number two search engine. Every day,...

Leadership: thoughts for uncertain times

Aside from the proverbial death and taxes, most of life is uncertain. With uncertainty as a given, the question is then, how you prepare and lead your...

When marketing and a crisis don’t mix!

Before eyewear, I worked in PR and marketing for the fashion sector, so I understand how essential it is for businesses to broadcast the right messages...

Business after Covid-19: our new normal

The Covid-19 pandemic will likely change the way we do business for a long time to come. For most businesses’ turnover is down and owners are having to...

What lies in store? A new practice design reality

Over the past month and a half, the unfolding pandemic has presented optometry with many new challenges which may alter the way we interact with patients...

Style eyes: Adapting to a new world of business

At the beginning of the year 2020, the optical industry was feeling good. ‘2020’ seemed to be a positive omen for us and we were in full swing, looking...

Style eyes: Managing the move to multifocals

I walked into my last optical appointment prepared to hear the same thing I’d heard the previous decade’s worth of visits, “Your vision is stable. Things...

Keeping your family business alive (if not thriving) through a pandemic

As we all know, we are in the middle of ‘interesting times’. As a family business, we are best placed to get through this, although it is going to be challenging...

Ensure your practice stands out

Running an independent optometry practice in 2020 is challenging; managers and owners are required to wear many different hats. Not only are large competitors...

Which way now for our heroic public eye clinics?

The district health boards’ (DHBs) follow-up clinic performance figures to August 2019 have been released in response to an Official Information Act (OIA)...

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