12 easy marketing ideas for practices
Daniel Feldman shares 12 top tips for marketing your practice from the basics such as updating your website and social media to setting up social shopping, SEO, hashtags and recognising your staff as your most important ambassadors...
News
more... optometry | ophthalmology
Editor's Choice
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Matters of size: when is the cornea too large?
The cornea is the most significant refractive structure of the eye, contributing two-thirds of the eye’s refractive power, the remainder coming from the...
Christmas parties social tedia
Whoopee, it’s party time! Some folks enjoy them, personally I don't! But it’s a giving time and one must make an effort. Having done so, I hope a few fellow...
Pushing ophthalmic boundaries in a Covid-19 era
The 2020 annual Save Sight Society Symposium was held on 20 November 2020 on a gorgeous day in the City of Sails at the Fisher & Paykel Clinical Educational...
Features
more... optometry | ophthalmolgy
Stars and their eyes… Stevie Wonder
Legendary American musician, singer-songwriter and record producer Steveland Hardaway Morris, aka Stevie Wonder, born 13 May 1950, has been blind since...
Examining the LEAD trial
The LEAD study or Laser Intervention in early stages of age-related macular degeneration (AMD) trial was a world-first study into the safety and efficacy...
NZ Optics Magazine
